Identity and access management (IAM) can be defined as a security access identifiers that allow and access the information by the respective individuals at the right time for the specified reasons.

In today’s digital computing era, organizations need to govern users across multiple technologies/devices etc. involving disruptive trends like bring-your-own-device(BYOD), cloud, mobile applications and social access. They must also address business requirements like role management, compliance and integration of various user base. Identity access management ensures mission-critical need of resources to be met with appropriate access.


A huge chunk of data is generated by the online customers, IT departments are identifying ways to put technologies in use so that they may utilize this data. Enterprises typically utilize Enterprise Identity Management Systems (EIDM), the challenges in relation to this are addressed by the legacy identity and Access management. These technologies were adopted to manage thousands of corporate identities but with the increase in digits there were shortcomings of the old technology were exposed. EIDM systems are primarily designed for managing & access checking of employees for different applications. It also does not focus on the external activities of securing and managing customer identities to venture overall business growth.

IAM management capabilities reduce the identity management costs and become more agile to support business initiatives. As the number rose in the millions, managing customer identities and devices poses several drawbacks in traditional IAM technology. The major issues at hand are discussed below:
Scalability and Scope: With increase in number of users and devices, data generated is humongous. IAM solutions can be integrated with internal applications and processes, to enhance the functionality of various applications to manage identity crisis at hand.

Security: IAM system can be loaded with perimeter-based security measures, to efficiently manage huge number of profiles, customer identity data interaction with various third party services over time.

Database: IAM systems are built on structured relational data schemas whereas most of the Customer data is unstructured. To entail value in the unstructured attributes they must be normalized alongside structured data. The user generates a huge amount of online data which must be structured and will increase with an age of “Internet of Things”.

Customer Identity Access Management (CIAM) — The center of Interest


Initially, IT professionals could overcome these shortcomings by following adaptive IAM systems or with the help of custom solutions. Recently, Customer Identity Access Management (CIAM) has come in limelight to handle these shortcomings effectively. This system was developed with an idea that B2C companies need to lay more emphasis on customer data in comparison to access to applications. Best-of-breed Customer Identity Access Management (CIAM) systems features:

  • Versatile experience: A single sign in process reduces complexities of remembering passwords, secret access codes and provide straight access to websites, versatile applications and other Web properties thus reducing the client drive engagement.
  • Customer Centric: Utilizing robust practices and an omnichannel sync across devices provides an all-rounder view of the customer habits. It also helps in reducing the gap and provides a deeper understanding of customer behaviour over time.
  • Consistent Security: API-centered value-based security, information encryption and repetition, in addition to programmed consistence with interpersonal organization protection arrangements and government controls keep organizations sheltered and agreeable in an evolving commercial place.
  • Effective platform: Cloud offers an agile platform that reduces the gap for time to market and provides an overall scalable environment for development and change. The streamlined arrangement cuts down the advancement costs which are connected to custom integrations.

But why the cloud is preferred?

CIAM providers offers cloud based programs for management of unstructured data.
• Reduces Capital Expenditures
• On-demand operations
• Streamlined administration and deployment
• Full scale software’s with no need of installation.
• Focus on secured API interactions
CIAM provides API’s that are connected in an environment which offers safe handling of structured and unstructured customer data. It also offers greater integration, also helps in delivering operational flexibility and security benefits.

Threats to Cloud security, the main focus?

Cloud attacks and breaches are similar to any on premise attack with the chances of the latter on a higher side. In response, the cloud service providers strive very hard to provide robust security measures. CIAM also rely on these security measures, these measures adopt to threats and changing processes. Best-of-breed CIAM platforms also provide auto-compliance with data-privacy policies.

A public opinion study from the Pew Research Center stated “that 64% of Americans have personally experienced a major data breach, and 49% feel that their personal information is less secure than it was 5 years ago.”

Maintaining this level of compliance on an ongoing basis is quite risky and requires a lot of time consumption on a regular basis. On the positive end, CIAM solutions automate this process.

CIAM solutions have strong base and authentication policies to act on customer data. Additional high end encryption techniques provide tighter control over access and reduces the risk. As “Internet of Things” expands its boundaries the complexity and scale in respect of security and data policies needs to be strengthened. CIAM automates the process of being compliant with government regulations and social network privacy policies. Cloud platform offers streamlines processes and seamless integration thus reduces overall time to market. It offers business’s economies of scale in the long run and also easy to adapt and use.